Dan’s Mighty Plod for SANDS

An intrepid Director of Hemel Hempstead-based Igloo Creative is fundraising for SANDS (Stillbirth and Neonatal death charity) by ‘plodding’ his way on 28 July 2019 from Aylesbury, Buckinghamshire to Haryln Bay, Cornwall targeting to arrive 3 weeks later on 21 August 2019. Dan Branton’s route will cover 250 miles across 6 counties. The 44-year-old father of three has experienced the support of the charity first hand and is paying tribute to his daughter, Constance Elizabeth who was stillborn in 2012 and would have been 7 in August.

While the day job at Igloo Creative may be about helping corporate clients such as Yamaha, Boston Scientific, Cranfield University and the like, raise their profile with re-branding, websites and digital marketing, Dan Branton of Igloo Creative has been turning his talents to physical challenges over the past several months in preparation for his colossal fundraising walk. He wants to shine a light and raise approximately £3000 for SANDS.

Dan Branton explains his motivation behind the formidable ‘plod’: ‘In 2012, my second daughter Constance Elizabeth was born sleeping at full term pregnancy. It was an incredibly tough time for both myself and my family. Fast forward seven years and I have decided to walk the 250 miles from Stoke Mandeville Hospital in Aylesbury (where Constance was born) to Harlyn Bay in North Cornwall (where we scattered her ashes). I will be undertaking this challenge in August this year to raise much-needed money and awareness for SANDS, the Stillbirth and neonatal death charity who provide vital support and advice for bereaved parents. Since announcing the challenge to family and friends I have already raised over £1300 in donations. The challenge itself will be completely self-funded by myself including accommodation, logistics and equipment. Any online donations, equipment, clothing or accommodation assistance would be gratefully received. Thank you to everyone!’

Fellow company Director, Louise Major comments: ‘I’ve known and worked with Dan 17 years. I’ve seen him get engaged, get married, have his first baby and started a business together. We are so very proud of Dan pushing himself right outside of his comfort zone to fundraise significant funds for SANDS, this very worthwhile charity who help so many UK families. He is going through kit at a rate of knots so sportswear brands who could donate appropriate clothing would be ideal as well as offers of accommodation on the route, specifically in Bucks, Oxfordshire, Wiltshire, Somerset, Devon and Cornwall. We are right behind Dan and would like to thank our clients, suppliers and other local Hertfordshire businesses who are also supporting the Plod. We are all so grateful but would love to help him exceed his target with more donations!’

To make a donation visit Dan’s Just Giving Page. Follow on Instagram @dans_mighty_plod or Facebook @dansmightyplod.